Thursday’s programme began with a discussion on the exponential growth of Generative AI across creative industries and the massive ecosystem that’s been built on the technology. “Once in a while in history, you see technology that will potentially change lives. I think we are at that stage right now,” said Kevin Chan, chief partner officer of Microsoft Singapore. He explained that the magic of Generative AI lies in the way it allows creators — both big and small — to “do much more with less”. For musicians, this means freeing up precious time to focus on what matters to them: making music. Asked about the impact of AI on the creator economy, Harari surprised the audience, saying that the technology is not going to change things drastically: “I don’t think it’s going to be as disruptive as people think it’s going to be,” he said. The executive also expressed scepticism towards fully AI-generated avatars because “you still need the sprinkle of human touch”.
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