A May global McKinsey survey puts generative AI usage at 65% of organizations, nearly double the firm’s previous survey 10 months ago. And with that rise, use case are proliferating. As with past technology adoption patterns, most are starting to use genAI in areas that provide tactical benefits, such as improving their existing processes and reducing costs, says Jim Rowan, a principal at Deloitte Consulting. This approach helps derive value from “low-hanging fruit” while building knowledge, experience, and confidence with a new technology, Rowan says.
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