OpenAI has been hard at work on its latest AI model. Some OpenAI customers are excited about the possibilities of this powerful new model. It's yet to be seen whether GPT-5's capabilities will be enough to win over cost-conscious developers. OpenAI has been hard at work on its latest model, hoping it'll represent the kind of step-change paradigm shift that captured the popular imagination with the release of ChatGPT back in 2022. "If OpenAI can deliver technology that matches its ambitious vision for what AI can be, it will be transformative for its own prospects, but also the economy more broadly," Hamish Low and other analysts at Enders Analysis wrote in a recent research note. "Falling short could be fatal."
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