OpenAI’s entrance into the search space with SearchGPT was both a surprise and something expected. And as generative AI continues to upend the world of search, the expectation is that Google’s decades-long hold on the space might change. However, search and search engine optimization (SEO) experts said Google won’t die. SearchGPT and Perplexity do represent a change for Google and for the search world in general: competition and the need to innovate.
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