Google is launching a new “AI Mode” experimental feature in Search that looks to take on popular services like Perplexity AI and OpenAI’s ChatGPT Search. The tech giant announced on Wednesday that the new mode is designed to allow users to ask complex, multi-part questions and follow-ups to dig deeper on a topic directly within Google Search. AI Mode is rolling out to Google One AI Premium subscribers starting this week and is accessible via Search Labs, Google’s experimental arm.
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