The way customers interact with retailers and brands is evolving. To maintain an edge, companies should reevaluate their existing strategies and explore new avenues for growth. Consider, for instance, the transformative potential of personalization through gen AI. "To reach consumers where they are and how they want to be met, marketers can embrace two powerful innovations: AI-driven targeted promotions, and the use of gen AI to create and scale highly relevant messages with bespoke tone, imagery, copy, and experiences at high volume and speed,” write McKinsey Senior Partner Kelsey Robinson and coauthors. Check out these insights on how to leverage technology and AI to address specific customer needs and set your organization apart.
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