Southeast Missouri State University, located in Cape Girardeau, Mo., on the western bank of the Mississippi River, is praised by its nearly-10,000 student body for its small-school feel and affordability. But the institution’s embrace of artificial intelligence in its admissions process is positioning SEMO as an innovative university at the forefront of AI adoption in higher education. “Because it is embedded in our CRM, it doesn't just give information, it actually helps students complete checklist items,” says Lenell Hahn, assistant vice president for enrollment management and admissions at SEMO. “It can do so much more than just regurgitate information from the website. It actually knows the student's record and can relay information that's very meaningful and personal to the student.”
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