During the four-week course, a classroom full of Kummer Vanguard Scholars learned how to create AI-powered avatars for marketing and business communication. “The goal of the course was not simply to teach students how to use AI tools, but to help them think critically about how emerging AI technologies can be used to communicate ideas, tell stories and engage audiences,” Reardon says. Reardon’s course explored how AI tools can support business communication, marketing and storytelling. “I’ve always been fascinated by the potential of AI and how that could assist us not only in higher education, but in business,” he says. “As a former small business owner, I saw a lot of possibilities.”
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