No disrespect to philosopher Kwame Anthony Appiah, but Wharton professor Christian Terwiesch no longer reads his wildly popular advice column, “The Ethicist.” Terwiesch used to love the long-running column in The New York Times until 2023, when he and two Wharton colleagues conducted an experiment to see whether people could tell the difference between Appiah’s advice or advice spit out by ChatGPT. In a blind study, even experienced professionals — including ethics professors and clergy — could not tell whether the AI-generated advice was more or less useful than the advice provided by Appiah. In fact, random participants preferred the AI-generated advice 59.6% of the time. An additional study found that participants who were initially resistant to taking advice from the chatbot became more accepting as they were shown the high quality of the AI reasoning.
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