TikTok has begun rolling out a new feature to recognize and label content created with generative AI automatically. This Content Credentials tool comes out of TikTok’s new partnership with the Coalition for Content Provenance and Authenticity (C2PA) and is part of a larger strategy by the social media video platform to reduce misinformation and boost transparency related to what it refers to as AI-generated content (AIGC). The new system works for when people upload a video or image to TikTok, spotting synthetic content and slapping a label naming it as such, as seen in the image above. The tool currently reviews images and videos, but it is expected to be extended to audio content soon.
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