As AI tools prove more effective in the workplace, higher education marketing and enrollment management offices face mounting pressure to adopt new technologies, or risk falling behind. That’s according to the latest annual survey from Education Dynamics and the Online and Professional Education Association, two organizations that support adult and online learners. Respondents specialized in marketing, enrollment management, student success services and admissions. Nearly two-thirds used AI or other emerging technology in 2025, up 15 percentage points from last year. Institutional adoption increased at a similar rate.
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